The Simplest, Coolest Style Moves You Can Steal Come from Sweden
You’re a young couple traveling through Sweden on a summer trip. You pop in at a famous music festival located in a bucolic paradise. Suddenly you find that everyone there is…not actually a murder-y pagan draped in flower crowns and white robes, but a stylish crew of Swedes wearing a mix of minimal, experimental, and weather appropriate gear. This is Swedish style at its best.
Famed for their functional design, the Swedish people know how to make things that both work and look great. And that philosophy is just as true for their clothes as it is for their cars and furniture. To prove it, we put Midsommar star Jack Reynor in a range of Swedish and Swedish-adjacent looks to show just how stylish the land of Abba and Ikea meatballs can be. Think of it as your official guide on how to look minimal, experimental, and functional all at the same time.
Jeans, a tee, and a light jacket are the epitome of daytime comfort, but that doesn’t mean you should look sloppy. This Swedish-esque jacket and tee from Fendi keep things loose and languid, but have just enough modern style to separate you from the crowd. Topped off with Swedish brand Nudie jeans and minimalist Greats sneakers, it’s the perfect Swedish version of a classic low-key look.
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If there’s one thing the Swedes know about, it’s bad weather. This full look from Dyne is technical wear at its best. It has more of a street style vibe, so it won’t make you look like you just 4×4’d your Subaru down from the mountain. Plus, paired with the APL shoes, it will keep out any and all unwanted inclement weather without making you overheat.
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Those dreaded words: business casual. You need to look professional, but you don’t want to overdress. This is where Swedish style shines. It’s minimal enough to blend into any situation, but retains enough character through fashion-forward patterns and proportions to stand out from the crowd. This suit, shirt, and coat from Tiger of Sweden, along with Tretorn shoes, is a pro style move, regardless of whether you wear it at the office, on a date, or just out on the town.
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If there were ever a brand to combine experimental with well put-together, it’s Acne Studios. Long famous for its left-of-center proportions and designs, the brand knows how to create looks that are striking yet deceptively simple. Like this graphic pullover jacket and trousers combo. Along with the Bally shoes, it’s a street style-worthy knockout for any casual occasion.
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Of course, when the sun does come out, it’s good to have a cool, paired down look that doesn’t swerve into boring. This green technical T-shirt with trousers, both by Michael Kors, are a good way to inject some Swedish experimentalism into your otherwise standard summer style. Pair them with Swedish brand Fillipa K shoes and sunglasses from this collab between Tres Bien and Swedish brand Sun Buddies for the ultimate sunny day style.
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Ah, summer. You plan for a lovely outdoor activity like a picnic or a rooftop party, and then out of nowhere it rains. Nothing dampens an occasion like a summer storm. Unless you do as the Swedes do and dress for it. The easiest way to do that is with a super stylish Swedish-inspired raincoat, like this one from Boss. It’ll add a pop of color to your outfit, so everything underneath can remain cool and casual, like this shirt and these chinos from Swedish brands Eytys and Our Legacy. Top the look off with stylish waterproof shoes from Swedish brand Stutterheim.